"Sun is in the sky, oh why, oh why, would I want to be anywhere else" - Lily Allen
The clocks have gone forward, in case nobody told you.
In case nobody relentlessly reminded you that you would ‘lose’ an hour of sleep on Sunday and that you would stay unconscious for a mere 12 hours instead of the luxurious weekend 13. Ergh, the hassle.
When somebody tells you that the clocks are changing, you panic as if your life is about to spin into a vortex. That is, until you realise that this is twenty bloody nineteen and everything changes itself except the oven, your car and Piers Morgan’s personality.
The truth of the matter is that something much greater has arrived. Something to trivialise the position of a clock hand into an oblivion of irrelevance that only houses things like David Moyes and the bit of plastic on the end of a shoelace.
This is an enigma that only graces British shores. It rocks up like that old family member that visits once a year. They bring rare sweets that you’ve never had before and smell like, how you’d imagine, the drawing room in Cluedo smells. They are fun and fucking annoying in identical quantities.
This is the, drumroll please, Daily Mail Summer ©.
What a strange name, I hear you say. Why would you label something that isn’t a school sports tournament after the Daily Mail, you ask with bewilderment. Well I have several reasons. One is here. Another is here. And here. Here. Here. HeRe. hErE. HERE.
The Daily Mail Summer is the kid who goes to Spain eight times a year and returns to his snotty, vitamin D deprived classmates with tales of nutmegging Messi, fighting a shark and losing his 12-year-old virginity to an 18-year-old model from Malaga. The Daily Mail Summer is Jay from the Inbetweeners.
Well, William Mackenzie, it’s time to open up that briefcase and lather on some sun-cream because the Daily Mail Summer has reached Britain and – as fucking always – nobody has a clue what to do.
The first rule of the Daily Mail Summer is that it must be anticipated with at least a week’s notice.
Any sign of a 17 degree, cloudless day must be preceded with a few days of ‘BRITISH HEATWAVE HELL’ tabloid headlines and awkward office conversations that consist of one person saying “it’s meant to be warm this weekend” and another responding with “oh is it?!?!” despite having heard this three times previously that day. You sip your scolding, instant coffee daydreaming about a chilled 5% alternative.
Rule number two, said BRITISH HEATWAVE HELL always arrives on a Saturday. On a Saturday, society undoes its tie, unbuttons its shirt and puts on a pair of flip-flops.
You wake up in a slight sweat – new territory – and spot the lustful beam of sunlight shining through the curtains. You react to it like a moth, banging into it like a dusty twat. Before you reach the shower you’ve already played three Tame Impala songs and Summer Breeze by the Isley Brothers. You put the shower on a few degrees cooler than usual. It makes you feel fine, blowing through the jasmine in your mind.
Once you’ve nonchalantly rejected your trusty tracksuit bottoms for some shorts and completely discarded the idea of wearing a top – all to the beat of Will Smith’s Summertime by Will Smith – you bop your way into the garden and breathe in the sweet, sweet summer air. Just like Miami, just like Will said.
But it’s early April and it turns out 17 degrees doesn’t feel that much hotter than 13 degrees. In the shade it feels colder, and you look down at your sad erect little nipples as you silently think about what top you’re going to put on.
But does that stop you? Absolutely fucking not. You are British, you are tough, and you have worked all week to enjoy the fruits of a Daily Mail Summer’s day.
You head straight to the WhatApp group chat and send a bait-loaded hook into the pond: “Pints” quickly followed by “Pub garden” in case anyone has lost their mind. There are no question marks as this is not a bloody question. The sky is blue, the sun is visible and summer has arrived. The Daily Mail said so.
Once you settle on some jean shorts, a white t-shirt and some sunnies, if you’re a middle-aged white kid, or shades, if you’re a father of three, you leave the house with the world at your feet.
You bounce your way into town to the sound of chirping birds, paddling pools and lawnmowers, reminiscing about the times you were a little shit and used to gleefully chuck piles of cut grass on your mate with hayfever. You pass the ice cream van: wash pastel cartoons, 90s kids music, same middle-aged man, same wife beater vest. A cone of suspicion with a 99 flake and sauce.
Walking through a town centre on a Daily Mail Summer’s day is a safari. The population of your town evolves, flexing the gems that you knew existed but never saw.
The convertible Audis driven exclusively by estate agents and the local drug lord. The family of nine with an Childline inducing communication style. The pre-pubescent worms smoking weed under a tree. Everyone that voted Brexit. The North Korea-esq sized armies of kids on bikes. The 9/10s. The tattooed blokes drinking Stella on the street. Your town living its best life, tears in your eyes.
If an alien decided to take a holiday to planet Earth – the poor sod – and wanted to experience an authentic Daily Mail Summer, without reading some prestige content, they need not look further than a beer garden in a suburban JD Wetherspoons.
Populated by all of the above and the ice-cream man, whole towns pack into the adult playground to get their fix. Trays of Strongbow Dark Fruits and Carlsberg cascade onto splintering benches as you nod and shake hands with former schoolmates like you’re about to play an FA Cup fixture.
Through the pints, the fights and the sobering five minutes when the sun goes behind the clouds, sunglassed Brits across the country are gleeful, pissed and – somehow – pink.
It’s seven o’clock and still light, cries everyone. The insanity! Once pint glasses stop refilling, herds of dozy wasps leave the pub to return back to their respective hives, content.
Under a tree, in the shadows, the Daily Mail Summer, wired from success, sniffs, looks towards the camera and winks: it’s rain until May boys, we got ‘em again.